VML hosted a recital event just four months post-launch, providing students the chance to showcase their skills before a live audience. I was responsible for branding the event, including art direction and creating a visual identity. This involved producing marketing materials such as flyers and social media graphics, designing branded t-shirts for performers and instructors, and setting up the event website for information and RSVPs/performer sign-ups. I also handled venue decoration and developed media kits to ensure a cohesive and professional presentation. This strategic approach not only highlighted the company's capabilities but also positioned us favorably with potential clients.